I’m well versed in various methods of user research and can translate findings into meaningful and actionable items for product teams.
I use a combination user research, business metrics and market trends to create a clear vision of how a product is most useful, not only in its current state, but in the future as well.
When designing a new feature, I always begin by framing the problem, user goals and business goals. This provides clear direction as well as an aligned vision of what the desired outcomes of the design will be.
As a UX designer, I lead initiatives that elevate customer’s connections with brands. I’ve implemented design sprints, established research processes, and helped young designers make their mark in the industry. The UX communities in Toronto and Vancouver are open and exciting, and I can often be found soaking up new perspective at local design events.